Student SpotLight #001 - Anna Vatuone

Anna Vatuone - Event Hollow

Anna Vatuone - Event Hollow

About Anna

Hi all, my name is Anna. I do my best to define myself by what I’m passionate for: exceptional food & wine, Sunday adventures, beautiful photographs, and the best of company. These days, you can find me working at my newly established company, Event Hollow, writing blog posts, and creating content in Northern California. I like to think of myself as a life enthusiast. I’m passionate, and electric and in love with every corner of my life. From the clothes I wear, to the food I prepare, to the work I complete, and the articles I write, I am always in pursuit of finding deep value and purpose in everything I do. I am in search of a greater quality of life.  

Where did the idea for Event Hollow come from?

My company’s name is Event Hollow. We provide a service that streamlines the event planning process by allowing our clients to book event professionals in one place: clients sign one contract, and pay one bill for all services rendered. We want the Hollow to represent a small place where people gather and form community, like a hollow in a valley. We see our platform as a network of esteemed event professionals who are the best at what they do.  

What does your typical day look like?

I typically wake up at 7AM. I start my morning with coffee, a new podcast, and some light stretching and meditation. I often attend meetings, social engagements, and events throughout the week. I love my job because it requires me to be social and network with other professionals in the Bay Area. I usually go to sleep around 12AM after a cup of sleepy time tea, and a few chapters of the book I’m currently reading.   

How do you get new ideas & turn them into realities?

Execute. It’s as simple as starting.


What’s one trend that excites you?

Plaid. Just kidding, kind of.

I love that people are getting serious about personal brand development. CEOs, top executives, and young professionals are finally realizing that Instagram bios matter. It matters what your profile picture looks like, and it matters what content you are choosing to publish. Our social media channels are a representation of the work we produce and even the relationships we possess. I feel as though personal brand identity is becoming more crucial to the success of our professional careers. And I like that.

What is one thing that separates you from others in your industry?

We are the only platform on the market allowing clients to book and pay event professionals for their wedding.

What advice would you give yourself a year before today?
Chill out, work hard.

Tell us something that’s your unpopular opinion

Dogs and babies just flat out don’t impress me... what’s the big deal!? ;)

What is one strategy that has helped you grow your business/blog?
My promise to remain genuine and transparent. People don’t relate to companies or blogs, they relate to people.

What is one failure you had while bringing your idea to life & how did you overcome it?

I experience small failures all the time, it’s something I’ve learned to get comfortable with and make an active effort to learn from.

What is unique marketing secret/idea you’re willing to give away to our viewers?

Respond to every comment, message, and mention. You’ve heard it a million times over, but social media is about engagement. If you intend to take your online presence seriously, it’s a necessary to connect with your audience and remain persistent in making new connections.

What would you spend a random gift of $100 on?

A fancy dinner for 1.

What is one resource whether it be online or in person that you recommend to everyone and why?

Read any content that relates directly to your field, immerse yourself in all of the free education that’s out there! It’s never been a better time to get great at something, we have the information at our fingertips.

What is the one book that you recommend anyone in your industry should read and why?

I recommend Contagious by Jonah Berger. It talks about why certain ideas sell, and things catch on.

What is your favorite quote & why?

“Life is amazing. And then it’s awful. And then it’s amazing again. And in between the amazing and awful it’s ordinary and mundane and routine. Breathe in the amazing, hold on through the awful, and relax and exhale during the ordinary. That’s just living heartbreaking, soul-healing, amazing, awful, ordinary life. And it’s breathtakingly beautiful.” -L.R. Knost

How can we contact you?

My personal blog:

My company: